Dojo Launches in Waitrose: A Game-Changer for Home Chefs…

Group Imperial is excited to announce the launch of Dojo Kitchenware into Waitrose stores across the UK! This exciting partnership brings our premium non-stick kitchenware to discerning shoppers, offering a valuable opportunity for both brands.

Waitrose, renowned for its commitment to quality and ethically sourced products, is the perfect retail partner for Dojo. Both brands share a strong focus on delivering value for money without compromising on quality. By adding Dojo to their expanding homeware range, Waitrose demonstrates its ability to meet not just food needs, but also the lifestyle demands of its diverse customer base.

The first four Dojo products launched into Waitrose stores in December 2024, as part of the retailer’s Christmas homeware campaign. The range featured two frying pans, a wok, and a milk pan, all from our Zen Neverstick collection, boasting our renowned Neverstick interior coating.

Nathan Incles, Direct to Consumer Sales Manager for Group Imperial, commented, “Partnering with Waitrose is a significant step for Dojo in making our high-quality kitchenware more accessible. We’re thrilled to continue and grow our long-standing relationship with Waitrose.”

Be sure to visit your nearest Waitrose store soon to see some our non-stick kitchenware, and who knows, you might even spot a couple of new products in-store soon.